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Shaping a Sustainable Identity

Branding and Design for Ecowood

Client:

Ecowood

Industry:

Manufacturing & Innovation

Project Overview

Ecowood is a pioneering company in Africa and the Arab world, specializing in the manufacture of composite wood. With a commitment to innovation and quality, Ecowood has established itself as a leader in the industry, setting benchmarks for excellence in Tunisia and beyond.

Challenge

Ecowood sought to develop a strong brand identity that would communicate its innovative spirit and mastery of composite wood. The goal was to differentiate the brand in a competitive market and to convey its position as a leader in sustainability and quality.

Solution

To achieve this, I developed a comprehensive branding strategy that includes:

Logo Design

Created a distinctive logo concept that reflects Ecowood’s innovative nature and connection to sustainability.

Brand Guidelines

Established a responsive logo grid, ensuring consistency in sizes and clear space, along with a carefully curated brand color palette.

Print Design Mockups

Designed stationery, brochures, and packaging that effectively communicate the brand’s values and commitment to quality.

Website Design

Crafted a user-friendly website that showcases Ecowood’s products and expertise, enhancing its online presence.

Logo Construction

Responsive Logo / Grid

Sizes and Clear Spaces

Minimum Sizes

Minimum size specification ensure that the logo lockup remains legible in all applications. The logo lockup should never be reproduced smaller than the indicated size :