Fitness Addict
Complete Branding and Design Project
Client:
Fitness Addict
Industry:
Health & Fitness
Project Overview
Fitness Addict is a modern gym that offers a comprehensive range of services, including cardio, fitness, and bodybuilding. Equipped with state-of-the-art devices, the gym aims to provide high-quality service to its members.
Challenge
Fitness Addict sought a distinctive brand identity that would reflect its upscale offerings and attract a diverse clientele. The challenge was to create a cohesive visual presence across both digital and physical platforms, ensuring that the brand resonated with fitness enthusiasts looking for a premium experience.
Solution
To meet the challenge of establishing a strong brand identity for Fitness Addict, I implemented a comprehensive design strategy that encompassed various elements of branding and digital design. This cohesive approach ensured a unified visual presence across all platforms.
Logo Design
Brand Guidelines
Print Design Mockups
Website Design
Mobile App Design
Logo Construction
Responsive Logo / Grid
Sizes and Clear Spaces
APP Icon
iOS
The icon has been designed according to iOS app icon guidelines with a few modifications to achieve optimal readability, yet maitain consistency with the iOS ecosystem.
Android
The Android icon has been created based on Google Material Design Guidelines. I chose the circle as the main icon shape to achieve better shape contrast.
Use on Different Background
Brand Color
Print Design Mockups
Web Design
App Design
